Notwithstanding recent global pandemic, the 2021 outlook for small businesses is very promising. The small business space is changing at an increasingly accelerated rate. Competition, automation, workplace culture and technological advances are just a few of the factors that are molding the future for small business. Small business owners and aspiring entrepreneurs need to be in-the-know about the latest market trends in order to achieve sustainable growth and profitability.
Social media is ever-changing. Be it new platforms, different consumption habits or varied forms of communication, social media platforms such as Facebook, Instagram, WhatsApp etc. are always coming up with innovative features or affordances that add different dimensions to the platforms. These changes not only help users engage in a number of different ways with their favorite brands online but also give marketers a chance to captivate their audiences through an array of tools and tactics.